I've been giving that some thought physical marketing and some "token" rewards for users that I feel have been gone the extra mile for Weather Permitting in some way. I've set aside a budget for researching further, and if you're interested in what I plan to do with that, keep reading...
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
I've put in an order for some Weather Permitting stickers that people can use as decals, stick on their transmitter cases, or whereever else takes their fancy. They should be weatherproof, so hopefully they'll stand the test of time.
In the 10+ years I've been in business we've never bothered with business cards, but when so much of the interaction between sloaring pilots is on the slopes, it makes a lot of sense to have something physical with the Weather Permitting details on it. So I'm putting in an order for something along those lines too.
and something a bit more RC centric...
I'm also in negotiations with various suppliers to source some Weather Permitting Transmitter Straps. I'll use them as a thank you to users that have helped with either advice, feedback or simply been awesome.
I plan to send out stickers and cards to various club members to hand out to their fellow pilots. It's so much easier to just refer to somethign in your hand, than remember a domain name, so I'm hoping that it will give word of mouth a real boost. If not, at least I have some cool swag to clutter up my workshop.
If anybody has any suggestions for particularly useful swag, I'm open to suggestions. T-shirts are an obvious one, but expensive to give out in numbers, something to think about on a limited scale for competitions maybe.
This is just a research phase at the moment, I have no intentions to sink a lot of money in to it right off the bat, but if it turns out to be popular, and a good return on the investment, then I'd love to be able to give back to those users that are helping the Weather Permitting cause.s